Get a Glimpse of Steelers Breast Cancer Awareness Day

WRITTEN BY: CancerCenter
Tuesday, October 11th, 2016

The color pink makes a statement — especially in a stadium that’s typically flush with black and gold.

The Pittsburgh Steelers hosted breast cancer survivors and their loved ones on Sunday, Oct. 9, 2016. Fans received pink-hued Terrible Towels, which they twirled in solidarity with the thousands of women and men touched by breast cancer each year.

Cancer survivors raise pink Terrible Towels at Heinz Field.


The event, sponsored by UPMC CancerCenter, and Magee-Womens Hospital of UPMC, and Ford was part of the NFL’s A Crucial Catch campaign, an effort to raise awareness and donations for breast cancer screenings.

The American Cancer Society estimates that 246,660 American women and 2,600 men will be diagnosed with invasive breast cancer in 2016. Find out more about breast cancer, including facts about symptoms, treatment, and diagnosis.


Ford and UPMC donated $10,000 to the Susan G. Komen Foundation in Pittsburgh.


UPMC CancerCenter, part of University of Pittsburgh Cancer Institute, and Magee-Womens Cancer Program, in partnership with Ford, presented a $10,000 check to Susan G. Komen Pittsburgh in a special on-field presentation.


The Pittsburgh Steelers issued exclusive pink Terrible Towels during its Breast Cancer Awareness Day at Heinz Field.

UPMC CancerCenter


At UPMC CancerCenter, we are your doctors, caregivers, teachers, and support system. You are not alone in your fight against cancer, and we are committed to providing you the knowledge, inspiration, and specialty cancer care you need so you can face your diagnosis with confidence. We’re here for you – as part of the community – and that’s something cancer can never take away. Read More