The color pink makes a statement — especially in a stadium that’s typically flush with black and gold.

The Pittsburgh Steelers hosted breast cancer survivors and their loved ones on Sunday, Oct. 9, 2016. Fans received pink-hued Terrible Towels, which they twirled in solidarity with the thousands of women and men touched by breast cancer each year.

Learn more about the breakthrough treatments for breast cancer at UPMC Hillman Cancer Center.

Cancer survivors raise pink Terrible Towels at Heinz Field.

The event, sponsored by UPMC Hillman Cancer Center, and Magee-Womens Hospital of UPMC, and Ford was part of the NFL’s A Crucial Catch campaign, an effort to raise awareness and donations for breast cancer screenings.

The American Cancer Society estimates that 246,660 American women and 2,600 men will be diagnosed with invasive breast cancer in 2016. Find out more about breast cancer, including facts about symptoms, treatment, and diagnosis.


Ford and UPMC donated $10,000 to the Susan G. Komen Foundation in Pittsburgh.

UPMC Hillman Cancer Center, part of University of Pittsburgh Cancer Institute, and Magee-Womens Cancer Program, in partnership with Ford, presented a $10,000 check to Susan G. Komen Pittsburgh in a special on-field presentation.


The Pittsburgh Steelers issued exclusive pink Terrible Towels during its Breast Cancer Awareness Day at Heinz Field.

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About UPMC Magee-Womens

Built upon our flagship, UPMC Magee-Womens Hospital in Pittsburgh, and its century-plus history of providing high-quality medical care for people at all stages of life, UPMC Magee-Womens is nationally renowned for its outstanding care for women and their families.

Our Magee-Womens network – from women’s imaging centers and specialty care to outpatient and hospital-based services – provides care throughout Pennsylvania, so the help you need is always close to home. More than 25,000 babies are born at our network hospitals each year, with 10,000 of those babies born at UPMC Magee in Pittsburgh, home to one of the largest NICUs in the country. The Department of Health and Human Services recognizes Magee in Pittsburgh as a National Center of Excellence in Women’s Health; U.S. News & World Report ranks Magee nationally in gynecology. The Magee-Womens Research Institute was the first and is the largest research institute in the U.S. devoted exclusively to women’s health and reproductive biology, with locations in Pittsburgh and Erie.