The color pink makes a statement — especially in a stadium that’s typically flush with black and gold.

The Pittsburgh Steelers hosted breast cancer survivors and their loved ones on Sunday, Oct. 9, 2016. Fans received pink-hued Terrible Towels, which they twirled in solidarity with the thousands of women and men touched by breast cancer each year.

Learn more about the breakthrough treatments for breast cancer at UPMC Hillman Cancer Center.

Cancer survivors raise pink Terrible Towels at Heinz Field.

The event, sponsored by UPMC Hillman Cancer Center, and Magee-Womens Hospital of UPMC, and Ford was part of the NFL’s A Crucial Catch campaign, an effort to raise awareness and donations for breast cancer screenings.

The American Cancer Society estimates that 246,660 American women and 2,600 men will be diagnosed with invasive breast cancer in 2016. Find out more about breast cancer, including facts about symptoms, treatment, and diagnosis.


Ford and UPMC donated $10,000 to the Susan G. Komen Foundation in Pittsburgh.

UPMC Hillman Cancer Center, part of University of Pittsburgh Cancer Institute, and Magee-Womens Cancer Program, in partnership with Ford, presented a $10,000 check to Susan G. Komen Pittsburgh in a special on-field presentation.


The Pittsburgh Steelers issued exclusive pink Terrible Towels during its Breast Cancer Awareness Day at Heinz Field.

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About UPMC Magee-Womens Hospital

For more than a century, UPMC Magee-Womens Hospital has provided high-quality medical care to women at all stages of life. UPMC Magee is long-renowned for its services to women and babies but also offers a wide range of care to men as well. Our patient-first approach ensures you and your loved ones get the care you need. Nearly 10,000 babies are born each year at Magee, and our NICU is one of the largest in the country. Our network of care – from imaging centers to hospital services – provides care throughout Pennsylvania and Maryland, giving you a chance to get the expert care you need close to home. The U.S. Department of Health and Human Services recognizes UPMC Magee as a National Center of Excellence in Women’s Health, and the Magee-Womens Research Institute is the largest research institute in the U.S. devoted exclusively to women’s health and reproductive biology.