Representatives from UPMC earlier this month attended the inaugural Leaders in Global Healthcare and Technology (LIGHT) Forum at Stanford University\u2019s campus in Palo Alto, California.\nThe LIGHT Forum is a two-day conference designed for a broad cross-section of executives, change makers and top policymakers in the health care field to discuss the latest developments, challenges and opportunities shaping the industry.\nWorking with leading thinkers from Silicon Valley, this event provided attendees with a forum for networking and discussions around rigorous analysis and foresight of the future of health care in America.\nHealth Care Innovation: Insights from LIGHT Forum\nEvery company will have to be a technology company to survive.\nHealth care companies need to learn to manage their data and apply insights effectively to keep up with the increased options for patients. And companies can\u2019t really understand health data by trying to understand data in other verticals \u2014 health care technology is a unique industry. Becoming a health care technology company means developing core competencies and partnering with others when needed.\nArtificial intelligence and machine learning will revolutionize health care. The question is how.\nThe health care industry needs to be open-minded and disciplined to learn together about the advantages and efficiencies that artificial intelligence (AI) and machine learning bring.\nFor example, while AI will not replace researchers, it will produce the best research assistants. It will help create intelligent health systems that can learn and get better over time.\nRELATED: How Machine Learning Can Make Health Care More Personal\nWe need to be disciplined in our application of the technology \u2014 without truly understanding the problem, we\u2019re not going to get very far. What is the problem we are all trying to solve when using AI? Its productivity \u2014 taking care of more people with fewer dollars.\nValue-based health care is real and nearby.\nCurrently, the system is not incentivized to really care for the patient, but with the proper application of technology and disruption, this will soon change.\nHealth care is more and more becoming an openly competitive industry, and patients will be able to decline and go somewhere else if we do not direct them to the optimal site of care. We can use big data to direct patients to the right care, ultimately providing better outcomes.\nShort-term change will happen fast, long-term change will follow, and both will be dramatic.\nChange is coming quickly, and it starts with understanding the whole patient.\nHaving patients meaningfully control their data will be the next big step, and the action is in getting the interface right for consumers. However, changing the wheels on a moving car is hard to do.\nRELATED:\u00a0UPMC Residents Build Radiology Program in Hurricane-Ravaged Haiti\nWhile small companies are often thought to be the drivers of disruption, at UPMC, we are preparing for these changes by forecasting the future and actively working toward the changes needed to succeed.\nWe have the data. Now we need to harness the data to improve the patient journey.\nThis generation will not go through the experience its grandparents did at a hospital, but we just need to make the pivot. As someone said at the conference, \u201cInnovation is what America does best\u201d \u2014 now it\u2019s time to prove it.